When Kumu was launched as a live streaming platform last year, the majority of live streams were user-generated content (UGC) – everyday Filipinos who wanted to share their lives, talents, and passions to an audience of their peers.

In addition to the bevy of UGC live streams from Filipinos around the world, more and more celebrities are embracing Kumu as a new way to connect with fans. One of the most recent additions is Mo Twister, a radio DJ who brings “GoodTimes with Mo” as a podcast to Kumu airing on Sunday at 9:30 pm. He has operated his show from the United StatesKumu provides him with yet another valuable connection to an audience of Filipinos in the Philippines and indeed around the world.

The fact that Mo Twister is now turning to a mobile-first live streaming platform shows how far Kumu has come: It is even converting media personalities from traditional channels over to its thriving “Kumunity.” Joining Mo Twister on Kumu are gamer Suzzysaur and content creator community Rumble Royale, who stream about the lifestyle-side of their gaming careers and lives.

When you think of gaming and live streaming most people would think Twitch. The fact that Kumu is attracting seasoned gamers to share more personal content attests to the platform’s ability to disrupt the industry along not only cultural but also categorical lines.

“Our goal at Kumu has always been to be the hub for Filipino creativity. This encompasses both up-and-coming user talents as well as established personalities from more traditional media channels. That more and more celebrities are recognizing the power of Kumu is further proof that we are well on our way to building the creative hub that Filipinos need and deserve,” – Rexy Dorado, who founded Kumu with Roland Ros, Andrew Pineda, Clare Ros, and Angelo Mendez in 2017.

Much like Twitter‘s early years where it’s early users were normal users, celebrities are inevitably drawn to Kumu due to the size of its audience. At more than 500,000 users and counting, Kumu is not only the fastest-growing live streaming platform in the Philippines but the largest. Kumu, in short, has gotten too big for forward-thinking celebrities to ignore.

“While we’re proud that we’ve attracted established personalities to Kumu, we also want to create our own celebrities. We want unrecognized talents across the Filipino community to join Kumu, find an audience, and build their fan base. That’s our message to Filipinos everywhere: You can launch your career as a content creator right here on Kumu.” – KC Montero, Vice President of Marketing, Kumu.  

You can download the Kumu app from the App store and Play store to start your very own live streams to share to the world.

About The Author

I'm a gamer in the broadest sense of it, I play video games and tabletop games.