Michael Keaton is going to portray Adrian Toomes, one of Spider-Man’s main enemies in the comics and in other medium who is best known as the Villain Vulture.
The trailer shows a more serious, darker version of the Vulture and Keaton is selling it well as Toomes. The trailer even transitions to the usual drum heavy more serious tone typical to action films. So it seems that this outing of the Vulture isn’t as much of a pushover as his other versions.
Here are the other shots of him as seen in the trailer: