Nike has announced that it’s partnering with T1 Entertainment & Sports Organization. This partnership extends across all T1 teams and players including the League of Legends team, and world renowned LoL pro player, Faker (Lee Sang-Hyeok).
This partnership means that you will see T1 players wearing Nike footwear and apparel uniforms during competitions.
Nike will also help create training programmes designed to enhance the athletic capabilities of T1’s players and teams based on Nike’s unique sports research facilities and athletic training expertise. The training programmes will be implemented at training facilities within the T1 Headquarters in Seoul, planned to open early 2020. It will allow professional esports players to develop their athletic capabilities, including physical and mental strength, to help them become better gamers.
We’re interested in understanding and learning more about the relationship between improved physical fitness and athleticism as it relates to gaming. These athletes have unique skill sets that we believe we can help improve through tailored training methods.
Partnering with Nike marks a historic moment in our organization’s history as we work to transcend esports and further cement T1’s position as a global brand. Together we are thrilled to bring innovation to the next level through Nike’s premier training programs and performance wear that will help maximize our players’ potential and strengthen the longevity of their careers. Nike is renowned for supporting elite athletes of all types and we are excited to collaborate on apparel for our teams and fans to celebrate T1 in every corner of the world.
Said Joe Marsh, CEO of T1.
I can’t wait to see how Nike’s training and performance expertise will transform our team’s skills and the entire T1 organization. It’s great to see Nike supporting esports and we are excited to represent the Swoosh in competition.
It is Lagardère Sports who facilitated the deal between T1 Entertainment & Sports (T1) and Nike.