Maya Wins Big at Anvil Awards for Innovative Banking Campaigns Header Image

Anvil Awards Rewards Maya for Innovative Banking Campaigns

Maya proved that banking can be fun by winning four awards at the 60th Anvil Awards. The bank’s groundbreaking Get Banked with Maya and Pinoy Big Brother collaboration campaigns rewrote the rules of finance and marketing.

“Get Banked with Maya” Campaign Earns Three Silver Anvils at Anvil Awards

Maya’s innovative Get Banked with Maya campaign, featuring Liza Soberano and Dolly De Leon, won three Silver Anvil Awards. The campaign highlighted Maya‘s revolutionary approach to banking. Offering up to 15% interest on savings and simplified digital lending to empower unbanked and underbanked Filipinos.

Maya Transforms “Pinoy Big Brother” into Financial Literacy Masterclass

Pinoy Big Brother fans learned about financial literacy and earned up to 15% interest on savings through Maya‘s innovative Save or Spend with Maya campaign, which won a Silver Anvil Award for Brand and Marketing Communication.

Maya’s Bold Marketing Approach Pays Off

Maya’s game-changing products and bold marketing challenge traditional banking, exciting and delighting Filipinos, we believe innovation in both product and communication is key to serving our customers.

Says Pepe Torres, Maya Group Chief Marketing Officer.

With 5.4 million customers, Maya is leading the charge in financial inclusion for Filipinos. Successful campaigns in 2024 generated ₱39 billion in deposits and ₱68 billion in loan disbursements, bringing total loans to ₱92 billion since 2022.