During Samsung’s Unpacked this year the Korean brand has has announced the release of the latest Galaxy S series phone, the Samsung Galaxy S10.

The latest S10 Series line promises to deliver a next-generation experience by providing groundbreaking innovations in display, camera, and even performance.

The Samsung Galaxy S10 series comes in three configurations with the Galaxy S10e, S10, and the S10+. All three has an AMOLED display, newest and updated optics, and more AI performance and features.

Since its launch 10 years ago, the Galaxy S series has stood for premium innovation – offering consumers an incredible experience, and the ability to find the device that’s right for them, Galaxy S10 builds on that incredible legacy, and delivers breakthrough display, camera, and performance innovations. With three premium devices, each built for a unique consumer in mind, Samsung is leveraging a decade of industry leadership to usher in a new era of smartphone technology.

said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics.

Introducing the Maximized Infinity Display: Full Screen Experience with Ultrasonic Fingerprint Scanner

The Samsung Galaxy S10 is made with a Dynamic AMOLED display. As the first HDR10+-certified smartphone, the display promises to deliver vivid digital content, and with dynamic tone mapping, you’ll see a wider range of color for a brilliant, realistic picture.

One unique feature of the Galaxy S10’s is the Infinity-O Display packs an array of sensors and camera technology into a hole-in display so the phone can maximize your screen real estate without any distractions.

The Dynamic AMOLED display also includes the first-ever embedded Ultrasonic Fingerprint Scanner[5] that reads the 3D contours of your physical thumbprint – not a 2D image of it – for improved anti-spoofing. With the world’s first FIDO Alliance Biometric Component certification, this next generation biometrics authentication offers vault-like security to keep your device safe.

True Vision Multi-Camera

The Galaxy S10 introduces new camera technology and advanced intelligence that makes it easy to take epic shots and videos:

  • Ultra-Wide Lens: A first for the S Series, Galaxy S10 offers an Ultra-Wide Lens with a 123-degree field of view, like the human eye, so what you see is what’s in frame. Perfect for impressive landscape shots, big panoramas and even fitting the entire extended family into the photo, the Ultra-Wide Lens ensures that you’ll always be able to capture the full scene.
  • Super Steady &High-Quality Video Recording: Galaxy S10 offers Super Steady recording with digital stabilization technology. Whether you’re dancing in the middle of an amazing concert or trying to record every detail of a bumpy bike ride, Super Steady allows you to capture the moment. Both front and rear cameras can shoot in up-to UHD quality, and in an industry first, the rear camera gives you the flexibility to record in HDR10+.[6]
  • AI Camera: Galaxy S10 makes already smart features more accurate with a Neural Processing Unit (NPU) so you can get pro-grade shots worth sharing without having to manually select any advanced camera settings. Scene Optimizer can now recognize and more accurately process additional scenes because of the NPU. And with Shot Suggestion, Galaxy S10 offers automatic composition recommendations so you can frame your photo better than ever.

Intelligent Performance Features to Help You Get the Most Out of Your Phone

Galaxy S10 is built with premium hardware and machine-learning-based software that works hard, so you don’t have to. From brand new power sharing capabilities to AI-powered performance enhancement and Intelligent Wi-Fi, Galaxy S10 is Samsung’s most intelligent device yet, from the inside out.

  • Wireless PowerShare: Samsung introduces Wireless PowerShare on Galaxy S10, making it possible to easily charge Qi-certified devices. As an industry-first, Galaxy S10’s Wireless PowerShare will also charge compatible wearable devices. In addition, Galaxy S10 is capable of charging itself and a second device simultaneously via Wireless PowerShare, while connected to a regular charger, enabling you to leave your second charger at home while on a trip.
  • Intelligent Performance: The new AI software on the Galaxy S10 automatically optimizes battery, CPU, RAM, and even device temperature based on how you use your phone, and continues to learn and get better over time. Leveraging AI-capabilities, Galaxy S10 also learns how you use your device to launch your most frequently used apps faster.
  • Intelligent Wi-Fi: Galaxy S10 comes with Intelligent Wi-Fi that allows for an uninterrupted and safe connection by seamlessly switching between Wi-Fi and LTE, as well as alerting you of potentially risky Wi-Fi connections. Galaxy S10 also supports the new Wi-Fi 6 standard,making it possible for better Wi-Fi performance when connected to a compatible router.
  • Bixby Routines: On Galaxy S10, Bixby automates your routines and provides personalized recommendations to make your life easier. With pre-set and personalized routines, such as Driving and Before Bed routines, which are customized based on your habits, Galaxy S10 makes things simpler by automatically reducing device touches and cutting steps out of your day. [8]

The Best Comes Standard: Galaxy Foundation and Next Level Ecosystem

The Galaxy S10 line offers everything you have come to expect from the Galaxy S series and more—including Fast Wireless Charging 2.0, IP68 water and dust resistance, a next-generation processor and Samsung services like Bixby, Samsung Health, and Samsung DeX. You will get the largest storage capacity available on a Galaxy device with 1TB of built-in storage[10] and the ability to add an additional 512GB microSD card for up to 1.5TB.

  • Speed: Galaxy S10 lets you access next-generation Wi-Fi 6, which gives you prioritized and four times faster access[13] over other users in crowded areas, like an airport. Experience lightning fast LTE for downloading and browsing capable of up to 2.0 Gbps for the first time ever.
  • Gaming: Engineered for the best possible gaming experience, Galaxy S10 is built with AI-based on-device gaming performance optimization software and premium hardware including Dolby Atmos for gaming mode and a vapor chamber cooling system. Galaxy S10 is also the first mobile device to be optimized for games created on the Unity platform.
  • Security: Galaxy S10 is built with defense-grade Samsung Knox, as well as a secure storage backed by hardware, which houses your private keys for blockchain-enabled mobile services.

Galaxy S10 Availability & Pre-Ordering

The Galaxy S10e will be available in Prism White, while the Galaxy S10 will be available in Prism White and Prism Black. Consumers who will opt for the Galaxy S10+ will have three colors to choose from: Prism White, Prism Black, and Prism Green. The Galaxy S10+ will also be available in a premium Ceramic Black variant.

The Galaxy S10 line will be available in authorized retail stores, telco operator partners, and online beginning March 8. Pricing starts at 39,990 php for the Galaxy S10e, 49,990 php for the Galaxy S10, and 55,990 php for Galaxy S10+. The limited edition Galaxy S10+ Ceramic Black (1TB) model will only be available via pre-order at 89,990 php. Those who pre-order a Galaxy S10e, Galaxy S10, and Galaxy S10+ will receive freebies worth up to 28,500 php.

Pre-order started last February 22. For more information about the Galaxy S10, you can check here or here.