During the Zenfone 4 Launch, #WeLovePhoto, one of the smaller announcements was the partnership between ASUS and Operation Smile Philippines.
The partnership starts the #4theSmile campaign where each selfie and wefie from any of the Zenfone 4 series posted on Twitter and Instagram would have ASUS Philippines donate 1php to support an Operation Smile Philippines medical mission.
ASUS Philippines aims to get roughly around 1.3 million selfies and wefies before the year ends.
To know more about Operation Smile Philippines, here’s a brief introduction of Operation Smile Philippines.
Since 1982, Operation Smile Philippines started working their magic in the Philippines through various medical missions and programs for children with this condition, beginning with gathering donations and volunteers and in the process, creating significant changes in these kids’ lives. Its medical volunteers have shared how participating in this cause has made quite an impact in their own lives as well. The foundation has officially been around for 35 years as a non-stock, non-profit later, since its registry in 1988.
You can check out the Operation Smile Philippines site here.