ASUS and Lazada Partners for the ZenFone Max Pro Launch

ASUS Philippines launched their latest “Battery King” phone last June 7 at the Versus Barcade, Bonifacio Global City amidst the crowds of ZenFans and media present.

The release was in partnership between ASUS Philippines and Lazada Philippines where the two have announced the pre-registration period for those who wanted to get this latest phone.

ZenFone Max Pro has gamers and smartphone enthusiasts in mind as the phone was designed to function for an extended amount of time even with heavy usage most specifically for playing games.  The ZenFone Max Pro carries a 5,000 mAh battery and the Qualcomm Snapdragon 636 along with the Adreno 509 GPU that boasts to provide a smooth experience even with the performance of everyday activities.

The ZenFone Max Pro will be available on June 25, 2018 with a price tag of 9,995 php. Interested customers can now pre-order starting today here, and as part of the phone’s launch, ASUS will be flying off one person to Europe.


Model number ZB601KL
SoC Qualcomm Snapdragon 636

64-bit octa-core CPU (8 x Kryo 260 cores)

Adreno 509 GPU

14nm FinFET (Low Power Plus) power-saving technology

Storage 32GB EMCP
Wireless Connectivity LTE

WLAN 802.11 a/b/g/n, 2.4GHz with Wi-Fi Direct

Bluetooth 4.2 (with aptX)


Display 5.99-inch Full HD+ (2160 x 1080) Full-View IPS Panel,

450nits maximum brightness

1500:1 contrast ratio

85% NTSC color gamut

83% screen-to-body ratio, 2.5D arc glass panel

Cameras Rear Main rear camera:

13MP, F2.2, 80 degree view angle

25.8mm equivalent focal length in 35mm film camera

Omnivision 16880 sensor with Phase Detection AF

5 element lens


Second camera / senor:

5MP Secondary dedicated depth sensing camera for accurate bokeh effects

Front 8MP, F2.0, 85.5 degree view angle

26mm equivalent focal length in 35mm film camera

5 element lens

Flashes Rear and front Soft-light LED flashes
Video recording (Rear camera) 4K UHD (3840 x 2160) video recording

1080p FHD video recording at 30 / 60fps

720p HD video recording at 30 fps

Still photo shooting while recording video capability

Audio NXP smart amplifier

1.7x louder volume with Max-Box (passive amplifier)

SIM / Memory card support Triple-tray card Support:

Tray 1: 4G Nano SIM* / Tray 2: 3G Nano SIM* / Tray 3: microSD card up to 256GB

*Only one 4G and another 3G data connection supported simultaneously

Wired Connectivity USB 2.0 Micro USB

3.5 mm combo audio jack

Construction Metal body with 2.5D contoured display glass panel
Biometric Security Face Unlock, Fingerprint unlock with 5-finger recognition
Battery 5000 mAh
Dimensions 159 x 76 x 8.46 mm / 180 grams
Colors Meteor Silver, Deepsea Black
OS Pure Android 8.1 Oreo with future upgrade to Android P v9.0

For more information on the ZenFone Max Pro, the ZenFone Max series, and other incredible products from ASUS, tune in to the ASUS Philippines Facebook Page and the ZenTalk Philippines Forum.