HONOR Philippines is demonstrating that tech innovation extends beyond devices, encompassing how brands engage with consumers. By strategically leveraging TikTok Shop, the leading global provider of smart devices has emerged as a top performer, achieving significant growth in sales and engagement.
In Q4 2024, HONOR experienced remarkable growth on TikTok Shop, achieving a 1.7x performance increase compared to the previous three quarters.
This impressive performance propelled HONOR into TikTok Shop‘s Top 20 brands in the Phones & Tablets category and secured a #13 overall ranking. This success is attributed to a strategic fusion of product innovation, compelling content creation, and precision advertising, all guided by TikTok Shop’s ACE Indicator System, which focuses on optimizing Assortment, Content, and Empowerment.
Driving Sales with Strategic Product Launches and Exclusive Offers
HONOR strategically timed product launches to coincide with major sales events, such as the 11.11 Paskong Panalo Sale, maximizing consumer engagement and driving sales. The launch of the HONOR X7c during this peak sales period significantly boosted brand visibility.
Furthermore, HONOR offered exclusive discounts, including a 10% discount on the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later. This flexible payment option, available to eligible users with credit limits up to ₱50,000, enhanced the shopping experience and boosted sales.
By strategically timing our product launches and offering exclusive deals, we create heightened anticipation and provide customers with compelling offers, TikTok Shop provides the perfect platform to showcase our innovations and offer customers both quality and value.
said Stephen Cheng, Vice President of HONOR Philippines.
Engaging Content Fuels Explosive Growth
HONOR Philippines leveraged the power of content-driven commerce by transforming TikTok Shop into a dynamic shopping experience. The brand conducted daily livestreams, averaging 12 hours per day, fostering direct engagement with potential buyers. This commitment to live selling yielded impressive results, with live selling revenue surging eightfold quarter-over-quarter.
Beyond livestreams, HONOR participated in viral challenges and created engaging short-form content, further amplifying customer interaction. One of its most successful sessions achieved a remarkable 17.72% gross profit margin (GPM), demonstrating the direct correlation between engaging content and strong sales.
@sellwithtiktokshop_ph Honor Philippines is taking TikTok Shop by storm, reaching more customers and driving massive growth! 🚀📱 Leading up to the 2.2 Campaign, they’re going LIVE non-stop to showcase their top products, exclusive deals, and exciting surprises. 🎉 📅 Live Schedule: January 27 – February 3 ⏰ Up to 24 HOURS of non-stop streaming! Don’t miss out! #TikTokShopSuccessStory #SellWithTikTokShop #GrowWithTikTokShop ♬ original sound – Sell with TikTok Shop PH
Leveraging TikTok Shop’s Advertising Ecosystem for Success
HONOR Philippines fully embraced TikTok Shop’s advertising ecosystem, utilizing precision-targeted ad formats such as Product Showcase Ads (PSA), Video Shopping Ads (VSA), and Live Shopping Ads (LSA). This strategic investment in digital advertising resulted in a 4.5x increase in return on ad spend (ROAS) and secured HONOR a spot among the top 11 brands in the Phones & Tablets category during the 12.12 sale.
Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and driving impactful results, by leveraging data insights and optimizing our campaigns, we have strengthened our visibility and customer connections.
Said Stephen Cheng, Vice President of HONOR Philippines.
Setting the Standard for Digital Retail Excellence
HONOR Philippines‘ success on TikTok Shop exemplifies how brands can effectively leverage the platform’s unique features to connect with consumers and drive significant growth.
HONOR Philippines has truly leveraged TikTok Shop to its full potential, using the platform’s unique tools to connect with local consumers in meaningful ways, their success demonstrates how TikTok Shop empowers local brands, like HONOR, to compete on a global scale by combining innovation with a deep understanding of their audience.
Said Franco Aligaen, Marketing Lead at TikTok Shop Philippines.
This success story underscores the transformative power of digital commerce and sets a compelling precedent for how businesses can thrive in the ever-evolving online retail landscape.