Razer has announced that it’s renewing efforts in protecting the world’s trees with its latest Sneki Snek Campaign.
The global lifestyle brand for gamers is now aiming to protect a million trees with its Sneki Snek Campaign. A whopping ten times increase from its earlier campaign target that only aimed for around 100,000 trees protected. The campaign was so successful that it was able to save around 150,000 trees already which is equal to 600 acres of forest.
Celebrating the campaign’s goal achievement within the span of two months, the Sneki Snek campaign has stretched it goal to 1 million trees. With new Sneki Snek merchandize incoming to the Razer online store.
Razer claims that Sneki Snek has proved to be a massive fan favorite, inspiring Snek lovers to even tattoo their favorite serpentine on themselves – this level of fan passion, and of course, a hit made Sneki the ideal mascot to lead Razer’s global conservation and sustainability campaign .
The support for our #GoGreenWithRazer campaign, led by Sneki Snek, has been truly insane. We thought it would take some time to save 100,000 trees, but we have smashed that target in less than 2 months and are well on the way to the next target of 250,000 trees, the more trees we save, the more we protect the nature and wildlife that depends on it for survival. So we decided to be more ambitious in protecting the nature together with our community and Sneki Snek by extending the target to 1 million trees
Says Razer Co-Founder and CEO Min-Liang Tan.
The new milestones to reach will be 250,000, 500,000, 750,000, and finally 1,000,000 trees. Razer will continue to launch new Sneki Snek merch for each milestone achieved to further encourage and rewarding the community for their efforts.
Every piece of Sneki Snek merchandise sold will protect 10 trees and contribute to the enormous new goal of 1 million trees saved.
As partners for this event, Conservation International is securing the protection of trees from dozens of forests around the world, such as Costa Rica, Ecuador, Suriname, Brazil, Madagascar and Indonesia among many others. Conservation International works directly with the communities who live in, and depend on, these forests, using innovative tools, technologies and approaches to prioritize the most important forests and the benefits they provide to people and wildlife, to protect them sustainably for the long term; and to monitor their ongoing protection and health.
You can check out more details on the campaign here.