Announced in CES 2019 that Samsung will now offer iTunes Movies and TV Shows and Apple AirPlay 2 this year for the Smart TV models beginning this spring (around March). The update will come as a firmware update by then.

We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,

said Eddy Cue, senior vice president of Internet Software and Services at Apple.

Owners of Samsung Smart TVs can now access their existing iTunes library and browse their iTunes store to buy or rent from the Apple store selection. This also come along with 4K HDR movies.

With AirPlay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.

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