HONOR Philippines transformed from a market re-entrant to a global powerhouse in just three years. This remarkable journey of growth and success was a key highlight at the HONOR SEA & Middle East Summit. Held from August 10-12 at the Marriott Grand Ballroom in Pasay City.
Leaders from 35 countries gathered to witness HONOR Philippines present its winning formula. This propelled its phenomenal rise since August 2022. The strategy, centered on strategic product launches, robust partnerships, and a profound understanding of Filipino consumers, has become a blueprint for success across HONOR‘s global network.
From day one, our mission has been clear: to bring the best technology and experiences to the Filipino people, being recognized on a global stage and sharing our story with over 35 countries is a proud moment for us. It validates our hard work and fuels our drive to keep pushing boundaries—not just to lead locally, but to inspire globally.
Stated Stephen Cheng, Vice President of HONOR Philippines.
During the summit, Mr. Cheng detailed the significant milestones of HONOR Philippines, showcasing the brand’s impressive growth to representatives from Southeast Asia and the Middle East.
HONOR Philippines’ Key Achievements in Three Years:
- Diverse Product Portfolio: Launched over 40 devices to cater to a wide range of consumer needs and price points.
- Consistent Sales Growth: Achieved over 100% year-on-year sales growth, with standout performers like the HONOR X9b, HONOR X9c, and HONOR 400.
- Record-Breaking Launches: Experienced multiple sold-out product launches, including the HONOR 400 which sold out in just three days.
- Top Product Ranking: Secured the No. 1 Hero Product ranking for three consecutive years.
- Expanded Retail Presence: Grew to over 2,500 retail stores, supported by more than 2,000 Regional Sales Advisors.
The Philippine team also participated in an interactive Q&A session, sharing their strategies for navigating the competitive smartphone market and gaining valuable insights from other countries.
HONOR Philippines‘ success story demonstrates that a brand can rise to the top through innovation, customer connection, and strategic execution. With this global recognition, the company is set to continue its expansion. Delivering world-class technology to Filipinos and contributing to HONOR‘s mission of becoming a global leader in smart devices.