In 2022, US players gambled a total of $250 billion. This is about $764/capita. And online gambling operators want a piece of this pie. One of the ways to get players through their doors is by offering lucrative bonuses and promotions.
But getting players to sign up is the easy part. Retaining them is a whole different ball game. The competition in the online gambling market is absurd. That means the supply exceeds the demand, putting players squarely in the driver’s seat. A slight mistake and the player walks out into the welcoming arms of a more caring operator. And that’s why operators should consider honesty when crafting their promotions.
The Terms and Conditions
One of the areas that affect bonuses and promotions is the terms and conditions. This page is essentially the rule book of what you should and shouldn’t do when using a particular bonus. But it’s not often you come across operators offering easy-to-read conditions.
Most of the time, it’s plenty of legal jargon or incomprehensible terms that leave you with more questions than answers. As a result, you’re likely to get lost in interpretation and forfeit the bonus. This is one area online casinos should focus on if they’re to look and maintain honesty before players’ eyes.
But it doesn’t end with what you should do with the bonus. It’s also about ready information about where to find help when one seems to slip into problem gambling. Anything away from this, and you should avoid playing at such a site. Besides, all that glitters isn’t always gold.
Are Bonuses Important to Attract and Maintain Players?
If you’re an online gambling aficionado, you’ll know bonuses are vital to any online operator. That’s why these casinos have them in the first place. Welcome bonuses are key to attracting potential players. And many players create accounts just to take advantage of these deals. Of course, this isn’t what operators envisioned when creating these bonuses. The point is to get you through the door to see what the casino has to offer and, consequently, stay for longer.
This is where reload bonuses come in handy. Plus, they will determine whether a player will continue playing at a particular site, of course, with all other factors remaining constant. Therefore, online casinos should be careful when setting up these bonuses to ensure they offer legitimate deals. That includes favorable wagering requirements and lesser betting restrictions.
This is one of the most common conditions attached to bonuses and promotions. In simple terms, wagering requirements refer to the number of times you must wager a bonus amount to be able to cash out your winnings.
These requirements vary from one casino to another. Not only when considering the number of times to wager but also how long you should meet this condition. The higher the rollover, the more difficult it is to satisfy the requirement. Add a short time to meet the condition, and you’re looking at definite impossibility.
As you might have guessed, there’s a good number of operators who impose tough conditions to keep as much money as possible. Online casinos looking to retain as many players as possible understand that setting reasonable terms is best route to take. The sweet spot is between 30x and 40x, but some casinos go lower. This is what you want to look for.
While the wagering requirements are common to many players, wagering restrictions are not. These restrictions range from the minimum/maximum bet amount set per game round to how much you can cash out from the bonus. This is where many players void their bonuses. It’s also why you must read this section keenly.
Online casinos should also go out of their way to break down these conditions to make it easy for a novice to understand. It’s only once you understand these conditions that you can know which offers to go for and which ones to avoid. Speaking of offers to consider, look at recommended casino bonuses from UsaBonus.com to boost your bankroll.
Limitations Exist – Understand Them
Many players don’t have the patience to go through the entire length of boring legal jargon that is the T&Cs. Instead, it’s the glitter of an alluring bonus that captivates them. And online operators are aware of this, which is why they impose unrealistic and complex conditions on their bonuses, making it practically impossible ever to see your winnings.
As mentioned earlier, the book’s content is not always a reflection of the cover. And players must understand this. It’s always recommended to read and understand the associated T&Cs of any bonus. On the other hand, online casinos should operate within an honest set of rules. Where no complex rules or hidden terms exist. While this may be a naive statement, it’s also the only way to remain in the business. Honesty.