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Globe Pushes Against Gamer Stereotypes with New Game Well-Played Campaign

Globe has launched the “Game Well-Played” campaign a few weeks ago as the company tries to push past gamer stereotypes that has plagued gamers to this day.

In a 2020 statistics report that Globe shared that around 43 million gamers within the Southeast Asia region has seen an unprecedented rise in the Philippine gaming industry. With the report also stating that 74% of the Philippine online gaming population playing on their mobile devices, 65% on PC games, and 45% playing on the classic console games.

While there are many stereotypes and stigma around gaming, we believe that there is value to acquire in spending hours of training for a competition or simply getting lost in a new world while meeting new friends. In seemingly dire battlegrounds, strategic thinking and creativity can flourish.

Said Rina Siongco, Head of Get Entertained Tribe at Globe.

#KakalaroKoYanWithGlobe Movement

The campaign kicked off with #KakalaroKoYanWithGlobe movement where everyone is encouraged to share the different benefits gaming has brought in their everyday lives, to break the stereotype around it by answering the question: Ano nga ba ang napapala ko sa paglalaro?  To answer this question Globe invited content creators Cherizawa and Boss Maw and shared how gaming helped them gain valuable skills like time management, financial independence, and multitasking in a series of social media posts using the campaign hashtag. They recount that gamers can develop these skills while playing games like Mobile Legends.

To further push the point Globe also released a digital film titled Good Son which can be seen below.

Ralph Aligada, Head of Games and Esports at Globe, said,

With #KakalaroKoYanwithGlobe, we encourage everyone to see the good gaming brings beyond the screen. More than the entertainment it brings, gaming can actually help an individual to develop skills and capabilities that can help him be more successful in life, enabling him to help others too.

Globe adds more to existing bundles

Globe x GoPLAY

To make gaming more accessible, Globe improves its Go+ offers with GoPLAY, which promises more gaming apps and free in-game vouchers soon for a more leveled up gaming experience. 

Aside from games such as Mobile Legends: Bang Bang (MLBB), PUBG Mobile, Call of Duty Mobile (CODM), League of Legends Wild Rift, VALORANT, and Legends of Runeterra, fans can also look forward to the addition of Genshin Impact and Pokemon Unite in the exciting roster of games of GoPLAY, soon. 

As we make these games available exclusively on GoPLAY, we aim to give our customers more avenues to discover new worlds and experiences that will help them develop skills that can be used in real life.

Said Globe Prepaid Brand Head Givielle Florida

Globe further shared it’s dedication in changing things up and establishing its position as the leading partner in gaming in the country by throwing its full support to professional leagues like Philippine Pro Gaming League (PPGL), and organizations like AcadArena and Blacklist International. They’re also teaming up with play-to-earn enablers like Sky Mavis, publishers of Axie Infinity.

Globe Broadband’s partnership with PPGL is a year-long partnership that supports Riot’s game titles in the Philippines as well as being the hosts of this year’s VALORANT Challengers Tour and the Wild Rift Champions of Southeast Asia.

Through this partnership with PPGL, we aim to uplift esports in the country by providing them with avenues to display their skills and rise up the ranks. We hope to nurture their passion starting at home so they can confidently reach the top of the boards and show the world that Filipino gamers are truly a cut above the rest.

Said Marinella Cruel, Head of Home Prepaid Wifi, Globe At Home

Globe Gamer Grounds: The Gateway to Good Gaming

Globe Gamer Grounds

Aside from the aforementioned movements, Globe has also partnered with Telekom Malaysia and Swarmio Media in creating an all-in-one gaming platform, Globe Gamer Grounds.

Globe Gamer Grounds is an all-in-one gaming platform that’s easy to use for any type of gamer–whether you’re a newbie, casual gamer, or a pro. True to Globe’s vision, we developed it with thoughtfulness to let users enjoy a massive portfolio of games that will fit every gamer’s fancy; connect with friends and battle it out on the grounds; buy upgrades for characters, may it be a new skin or a new set of weapons; track records and rise up the ranks; or simply stream all the best games.

Said Tesh Kapadia, Executive Vice-President for Global Sales of Swarmio Media

We developed Globe Gamer Grounds with Telekom Malaysia and Swarmio Media to strengthen our mission to empower every Filipino to pursue a game well-played.

Said Aligada

More than access, we want to continue to evolve and offer innovative products and platforms for gamers of all kinds. From the competitive players that play to take home championship titles and bring home earnings for their family, to those who achieve excellence by beating their previous records, and to the casual ones who simply want to enjoy the games they are playing–it’s always a game well-played with Globe.

Aligada added.

To know more about how Globe‘s Game Well-Played campaign is empowering Filipinos to own their future in gaming you can head here.