The gaming division of Kingston is kicking things up a notch as HyperX partnered with Allied Esports with an exclusive naming rights partnership and multi-year agreement.

And this partnership opens up Allied Esports‘ property at the Luxor Hotel & Casino in Las Vegas which is now named, the HyperX Esports Arena Las Vegas, the first ever dedicated esports venue in the Las Vegas Strip.

HyperX’s commitment and dedication to all things esports has helped to propel the brand to become a favorite for professional and casual gamers, and attaining the naming rights for HyperX Esports Arena Las Vegas allows us a great opportunity to grow our audience, Allied Esports is a respected esports partner for us and we look forward to announcing more successes with them.

said HyperX.

The partnership also includes HyperX sponsoring in the arena. In fact, from January 9-12 of CES 2019, HyperX will is planning a variety of social and marketing activities that will include the newly announced HyperX Esports Arena Las Vegas.

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