Koelnmesse, the organiser for Gamescom Asia 2020 and Razer, the world’s leading lifestyle brand for gamers today announced a strategic partnership with the signing of a memorandum of understanding (MOU). The partnership will see Razer appointed as official esports partner and advisory committee member for Gamescom Asia 2020.

Gamescom Asia 2020, to be held in Singapore from 15 to 18 October 2020, is the first regional satellite event of the world’s largest gaming festival Gamescom, held annually in Cologne, Germany. The Asian edition, expecting to attract over 30,000 trade and public visitors, will be the premier platform for regional and international game developers, publishers, industry stakeholders and partners. This partnership will be a catalyst for the growth of the regional esports community, and Gamescom Asia would like to invite other stakeholders in the industry to join us in this trailblazing adventure.

business area Wand, Boulevard Mitte

As official esports partner for gamescom asia 2020, Razer will work with Koelnmesse to organise and curate the event’s esports and gaming zone. A pioneer in esports, Razer has been championing professional gaming within the region and across the world since 2005.

Razer is one of the world’s leading esports brands and the official esports partner of the Southeast Asian Games 2019 where the company was instrumental in making esports one of the official medalled sports at the Southeast Asian Games.

This partnership is the perfect opportunity to bring a unique consumer experience to gamescom asia, and we are excited to have Razer on-board as our first official esports partner. together, we will scale-up the playing field for the gaming industry in the region.

Said Mathias Kuepper, Managing Director of Koelnmesse Pte Ltd.

This is an incredible moment for the gaming event landscape in the region, and we invite gamers, communities and partners to join us in support of gamescom asia 2020, Gamescom is the world’s biggest gaming event and we’re thrilled to partner Koelnmesse to transform the face of esports in this region.

Said David Tse, Global Esports Director at Razer.

Eingang Süd

Gamescom Asia 2020 will feature a two-day industry gaming conference and a three-day trade and public exhibition, including esports events, a showcase of emerging technologies in video games, gaming workshops, meet-and-greet sessions, cosplay theatrics and much more.

For more information on Gamescom Asia 2020, head here.

About The Author